ATA Show 2023 coverage

2023 ATA Show – New Products

Update:  Check out the Hunting Gear Deals Instagram story for up-to-date product releases.  I can’t keep up with this blog post during the show.  My apologies.


The 2023 ATA Show is from January 11 – 13 and we can expect some great new archery-related products to be introduced this weekend.  I’m going to try my best to be your go-to resource for newly released hunting-related products.  This is a daunting task in trying to keep up with all of the companies throughout the industry, so feel free to help out if you see something I’ve missed!  Attendance from major archery retailers decreased, but the floor seems to be full this year.

Make sure to sign up for the Hunting Gear Deals email list to get a list of the best deals, straight to your inbox, every day. Sign up here.

-If you see a new product that I’ve missed, be sure to send me a message on social media, so I can learn more about it.

Instagram- @huntinggeardeals     Facebook- @huntinggeardeals    Twitter- @deerdeal

Hunting Gear Deals is funded through affiliate links, so please use the links provided when making a purchase.  It doesn’t cost you anything but it does allow me to keep this resource available for the hunting community.

I will update this post as often as possible throughout the week and as new products are released this year and I will revisit this page as products become available and we can find them in stock, ready for purchase.

Hottest New Products from the 2023 Archery Trade Association Show

My Top 20 Products from the 2023 ATA Show

It’s hard to narrow down the top 10 products from the 2023 ATA Show, but here are my personal favorites.

  1. Latitude Outdoors – Carbon SS Climbing Sticks
    1. One solid piece of carbon
    2. Most affordable lightweight climbing sticks on the market
    3. Just over 1 pound each
    4. Mobile hunters dream!
  2. Timber Ninja Saddle
    1. Wight – Approximately 1 pound
    2. Unique material
    3. Quick connects for climbing sticks
    4. Non-slip material
  3. Redline Bowhunting – RL Torch Dovetail 2-Pin Sight
    1. Redline came on strong with an impressive line-up of hunting sights and the RL Torch Dovetail is great!
  4. Mystery Ranch Treehouse Backpack.  Size 20 and Size 38
    1. Silent outer shell built for the bowhunter
    2. The camo pattern is ugly but the brown is great
  5. Hawke Vantage IR 1-4×20 Turkey Dot Reticle shotgun scope.
    1. Not sure of the actual name of this one but the eye relief was amazing!
    2. The unique reticle is ideal for turkey hunting
    3. One product that I will purchase as soon as it’s available!
  6. Viper Archery Stabilizers
    1. Fits Mathews Bridgelock System for 1/3 the price
    2. Name:  To be determined
  7. Arctic Shield Prodigy Clothing Line-Up
    1. The first product of the show caught my attention.
    2. A layering system to compete with high-end brands
    3. If it’s warm like my boot covers, then I can’t wait to try this new line-up!
  8. Trophyline Onyx Saddle Platform
    • Dimensions:  14.9 x 13″
    • Weight:  4.5 pounds
    • Angled edges for all-day comfort
  9. GlenDale Full-Rut Elk
  10. FieldSheer Heated Clothing
  11. Schrade and Rage Knife
    • Non-slip handle
    • Replaceable Blade
    • Unique blade design
    • Lightweight
    • Strong locking mechanism that seems to be better than most replaceable blade knives.
  12. Habit Outdoors Pulse Series camo
    1. High-quality camo at an affordable price
    2. Habit doesn’t spend money on marketing and they’ve been a staple in the hunting industry because of their price point.  In fact, you might own products they make that are unbranded because of the store you purchased them from but this new line-up is a major advancement in the product line and something you should consider.
  13. Ballista Miniature Crossbow
    1. An extremely small crossbow that looks like a toy but has the ability to kill!
  14. Trail Cameras across the board are improving.  It seems like everyone has a dual sim card system, the best of those cameras having the ability to automatically switch to the nearest tower regardless of the provider.  Also, Spartan is no longer the only cellular trail camera company that offers a LIVE feed camera anymore!
    1. Bushnell CelluCore Live
    2. Moultrie
    3.  Spypoint
  15. Primal Treestands 2 Man Angled Treestand
    1. No more rubbing elbows with your hunting partner in a double ladder stand.
    2. Great stand to teach and train new hunters from and stay comfortable
  16. Athens Archery Elevate
    1. The only bow I shot at ATA this year but I was blown away at how much Athens has improved in recent years.   There are tons of great bows on the market today, but give this one a try before you buy!
  17. Wicked North Gear Turkey Kill Kit
    1. Everything you need to take care of your turkey after the kill!
  18. Rivers Edge LockDown Ladder Stand with Blind Kit
    1. A less expensive elevated hunting blind!
  19. DyShod Evalusion Hunt Boots
    1. Extremely lightweight rubber boots!
    2. Shockingly lightweight!!!
  20. Nomad KRP Pants
    • Built to withstand brush and briars, great for shed hunting.
    • One of the few products that I will buy this season

New Treestands, Saddles, Platforms, Climbing Sticks, and Blinds

  • TrophyLine Onyx Platform
    • Maybe the best saddle-hunting platform to hit the market!  I love the angled edges all the way around the platform.
  • XOP – XOP is coming on strong this year with a new saddle, treestand, and climbing sticks!
    • More to come later.  For now, see the images below.
  • Trophy Treestands
    • Soft Sided Box Blind
    • Fixed Ladder to replace climbing sticks
    • The tallest ladder stand on the market
  • Elevate Element Ultra Treestand
  • Latitude Outdoors Carbon SS Climbing Stick
    • MSRP: $239.99 (3-pack) / $85.99 (single)
  • Timber Ninja Carbon Fiber Treestand (debuted yesterday)
  • Millenium Bowlite Single Ladder Stand
    • 16′ Stand height
    • Powder-coated steel construction
    • 300-pound capacity
    • Platform – 20″ x 18″
    • Seat – 19.75″ x 17″
    • ComfortMax Sling Sea
best lightweight saddle platform

New Hunting Optics for 2023

  • Hawke Optics Turkey Dot – I love this new reticle and made especially for turkey hunting.
  • Hawke Frontier LRF Laser Range Finding Binoculars
  • Hawke Optics Crossbow Scope
  • Hawke Optics Vantage Binoculars
  • Badlands – Several new options for bino harnesses.
best shotgun scope for turkey hunting

New 2023 Trail Cameras and Accessories


  • Stealth Cam Deceptor (cellular trail camera)
  • Moultrie Mobile Edge Pro
  • Moultrie Micro-42I Kit
    • MSRP:  $89.99
    • 42 MP
    • 80′ Flash Range
    • 70′ Detection Range
  • Muddy Matrix Cell Cam (Dual Network – AT&T and Verizon)
    • MSRP:  $129.99
    • 36 MP
    • 80′ Flash Range
    • 80′ Detection Range
  • Wildgame Innovations Encounter XT – Dual Network Cell Cam (Verizon & AT&T)
    • MSRP:  $149.99
    • 34 MP
    • 80′ Flash Range
    • 80′ Detection Range
  • Stealth Cam Deceptor – Dual Network Cell Cam (Verizon & AT&T)
    • 40 MP
    • 80′ Flash Range
    • 80′ Detection Range
  • Cuddeback L-Series Cell Camera – Dual Network Cell Cam (Verizon & AT&T)
    • More features and technology that I can list here.
    • Compatible with Cuddelink
    • Can also be used as a standalone cellular trail camera
    • 80′ Flash Range
    • 80′ Detection Range
  • Cuddeback Tracks Cell Camera
  • SpyPoint Flex S
    • Solar version of the original SpyPoint Flex Cell Cam
  • Covert WC20 Wireless
    • MSRP:  $129.99
    • The most affordable Covert Cell Cam ever made
  • Reconyx Hyperfire 2 Cellular Covert IR Camera
    • MSRP:  $599.99
  • Browning Defender Pro Scout Max Extreme
    • MSRP:  $139.99
  • Muddy – Mitigator
  • Bushnell CelluCORE Dual SIM
  • Stealth Cam – Fusion X-Pro
  • Browning – Dark Ops Full HD Extreme
  • Muddy – Matrix
  • Bushnell – CelluCORE Live
    • The second trail camera to feature the live feed technology that Spartan brought to the market a few years ago.
  • Browning – Defender Pro Scout Max Extreme
  • HME Cell Cam Signal Booster

New Hunting Clothing Options for 2023


  • Arctic Shield is coming on strong in 2023 with a newly designed layering system.  They’ve teamed up with Realtree to bring a unique pattern to market.  (Basically, they added some additional color to the original pattern.  It looks great!
    • Prodigy Sentinel Jacket & Pant – Outer Shell
    • Prodigy Shirt and Pants – Midlayer that doubles as an outer layer
    • Youth coveralls
    • Ice Fishing clothing options
  • Field Sheer now has camouflage clothing.  A leader in the heated clothing market has some great-looking hunting clothes.  
  • ScentLok
    • BE:1 Ridge Half Zip Hoodie
    • BE:1 Paradigm Jacket & Pant
    • BE:1 Wind Brace Pro Jacket & Pant
  • Code of Silence – Coldfjall Late Season Hunting Gear

New Archery Accessories


New Archery Sights for 2023

  • Redline Torch
  • IQ Bowsights Micro Sight
  • Axcel Landslyde Slider Sight
  • Rocky Mountain Horizon

New Broadheads for 2023

  • NAP Ignite 3
  • NAP Backflip 2 Broadheads
  • Trophy Taker Shuttle T-Lok Maverick – MSRP:  $44.99
  • SIK SK2 – MSRP:  $49.99
  • RamCat HemoShock Broadhead. MSRP:  $44.99
  • RamCat HydroShock Pivoting Broadhead – MSRP:  $34.99
  • RamCat HemoShock DP – MSRP:  $44.99
  • Rage Hypodermic Trypan NC Crossbow – MSRP:  $44.99
  • Orginal Rage 2-Blade No-Collar
  • Dead Ringer Super Freak Extreme – 2 3/4″ cut
  • Muzzy Trocar HB-TI. 1 5/8″ Cut – MSRP:  $54.99
  • Shwacker Steel Force Premium
  • G5 MegaMeat
  • Grim Reaper Pro Series Micro Hybrid Broadheads MSRP:  $49.99

New Archery Releases for 2023

  • TruBall Trident Flex
    • The first high-end thumb-activated target/hunting release that resets itself.
  • TruBall Trident Flex Pro
    • A heavier, half-brass version of the Flex
  • TruFire Edge FT
  • Scott Summit
  • TruBall Centerline
  • Apex Gear Terminus
  • Apex Verdict Single Jaw BOA
  • Apex Tellus Open Hook BOA
  • T.R.U. Ball Pointer

 

New Arrow Rests for 2023

  • QAD Ultrarest Integrate R2
    • MSRP:  $199.99
  • TruGlo Hyper Strike
  • BoDoodle Influence
    • Drop away arrow rest
    • Micro adjust vertical and horizontal
    • Limb-driven or cable-driven
    • Same rest for target archers and hunters, just switch out the launchers.
  • Apex Surge
    • MSRP:  $199.99

Other

  • GlenDel Half-Scale Elk Target
    • Looks great!!!!
  • Bohning 2″ Griffin Vanes (You have to see how unique these are!
  • Easton 4MM Axis Long Range Arrows
  • Victory Archery Rip-SS Hybrid Arrow
  • Black Eagle Spartan Fletched Arrows
  • Easton Carbon Legacy 5mm Fred Eichler Edition
  • Easton Sonic 6.0 Match Grade
  • Gold Tip Pierce LRT
  • Carbon Express Adrenaline FPS
  • AXE Crossbows Combo Bolt Systems (designed to work with Performance Optimized Axe crossbow system
  • Carbon Express Maxima Photon SD
  • G5 Mark Series
  • Victory RIP-SS
  • Carbon Express Maxima Photon SD

Other Great Products from the 2023 ATA Show


  • Schrade Enrage Knife
    • Schrade and Rage have teamed up to make a great replaceable blade knife
  • XiDAR (Radix spelled backward)
    • Battery-powered, 4-wheel drive scooter/ATV hybrid
  • Wildlife Research Active-Branch
    • Great for making mock scrapes!  It’s less versatile than a ScrapeStick, but it does offer two branches, one for a licking branch and the other to hold a scrape dripper.
  • Velvet Antler Technology has a huge line-up of taxidermy-related products that the consumer can utilize to preserve their trophy.  These are great for backcountry hunts, hunting in the heat, early-season velvet hunts, and turkey hunts.
    • Trophy Head Hauler
    • StainSkrub
    • Hidelok
    • TrophyKlean
    • BoneBrite
    • Fanlok
    • Velvalok
  • LaCrosse Ursa MS Boots
xidar battery powered atv

New 2023 Bows and Crossbows


New 2023 Hunting Bow Line-up

  • Bear Execute 32 – MSRP:  $1,199.99
    • 32″ Axle to Axle
    • DL – 27″ to 31″
    • 340 FPS
  • Obsession XBR
    • 30.5″ Axle to Axle
    • DL – 24.5″ to 39.5″
    • 340 FPS
    • Brace Height:  6-3/8″
  • PSE Mach 34 – MSRP:
    • 34″ Axle to Axle
    • Only 3.65 pounds
    • DL – 27″ to 31″
  • Darton Veracity 35 – MSRP:  $999.99
    • 339 FPS
    • 35″ Axle to Axle
    • Customizable Let-off
  • Prime Archery Revex – MSRP:  $1,199.99
    • 339 FPS
    • 32, 34, or 36″ Axle to Axle models
  • Martin MTX 29 – MSRP:  $1,199
    • Weight – 4.9 pounds
    • 347 FPS
    • Customizable Let-off

New 2023 Crossbow Line-up

  • Barnett Hyper Raptor Crossbow
  • Wicked Ridge Blackhawk XT
  • Barnett Hyper XP 405
  • Axe Crossbows AX440
    • MSRP: $2,099.99
  • Bear Archery Constrictor Pro
    • MSRP: $2,099.99
  • TenPoint Flatline 460
    • MSRP:  $3,299.99

Hoyt Archery – New 2023 Hunting Bow Line-up

Mathew’s Archery – New 2023 Hunting Bow Line-up

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